The process which affects the visibility of any website is known as Search Engine Optimization. Generally, any web page which has a higher rank will appear on top of the search results page. And these web pages usually get more visitors who can be eventually turned into customers. An SEO can give results on a variety of searches for example academic search, video search, local search, image search etc.
Local SEO services keep in mind how a search engine might work, what are the important things that customers might search for, is it the keywords that are typed to search or the actual term is typed to search, the most preferable search engines according to customers etc.; as a part of internet marketing strategy. In order to optimize a website, there are multiple tasks that need to be completed
like content editing, HTML coding so that the relevance of particular keywords increases and the barriers to indexing activities can be removed, site promoting for increased backlinks, etc.
In mid-1990s, sites were optimized by webmasters for search engines. In those days, a search engine spider was used to download a page and then store it on the server of search engine itself. The another program known as indexer would gather all the information from the page like the words, the location of the words and then they are collated in a scheduler so that crawling can be done some other time.
In 1998, a couple of graduates from Stanford University created “Backrub”. Backrub was a search engine that was based on algorithms and accordingly decided how prominent a web page was. In the same year, the same graduates, Larry Page and Sergey Brin founded Google.
By 2004, in order to lessen the consequences of link manipulation, many search engines had in-built undisclosed factors. The most significant search engines like Bing, Yahoo, Google all do not come up with the same local algorithms.